# Retention & expiry

> How long rendered GIFs stay at their URL, what the days-left counter means, and what happens after.

Section: Campaigns, emails & batches · HTML: https://app.multiplied.studio/docs/campaigns/retention-and-expiry · Index: https://app.multiplied.studio/llms.txt

_This page is a structure-only placeholder: the Studio UI it describes is being redesigned, so step text and screenshots land with the new UI._

## Expiry

Every batch shows an expiry date and a days-left counter on the Campaigns screen. Until then every recipient's GIF is served from the CDN.

## After expiry

The URL keeps working: recipients see the design's fallback image, never a broken image. Re-run the batch to refresh the files.

> ⓘ Retention periods per plan are being finalised; this page will state the numbers.