Campaigns, emails & batches
Emails
One email, one design, one URL. Name it the way your email tool names it so both sides match.
Why the URL is on the email
Batches come and go; the image tag in your email does not. Binding the URL to the email means you never re-paste after a re-run.
Naming
Use the same names as your email tool ("Email 1 — hero", "Winback #2"). The Campaigns screen mirrors that list so the two tools read the same.