Campaigns, emails & batches
Retention & expiry
How long rendered GIFs stay at their URL, what the days-left counter means, and what happens after.
Expiry
Every batch shows an expiry date and a days-left counter on the Campaigns screen. Until then every recipient's GIF is served from the CDN.
After expiry
The URL keeps working: recipients see the design's fallback image, never a broken image. Re-run the batch to refresh the files.
ⓘ Retention periods per plan are being finalised; this page will state the numbers.